Blog
Private Listings & Lead Generation Ideas
We just released a new feature that allows you to create "Private Listings". Keeping property information private is important for sellers that wish to maintain privacy. And MLS regulations require that off-market properties (not listed on the MLS) are not publicly accessible on your website (they can only be shared with your clients or brokerage).
Private Listing Experience
When you make a property private (by adding a password, see below), everyone who visits the...
Small Business Ethics vs. Investor Funded Goals
Small Business Series
There are two historically and practically distinct business models: the traditional, value-centric "mom and pop" businesses focused on fair exchange and real utility, and the capital-centric investor-driven businesses whose primary aim is multiplying investor capital, with utility often secondary. Unlike investor-driven businesses, small businesses prioritize long-term client success over short-term growth targets.
AI-Powered Website Builders
Real World Analysis
In 2018 I was asked to invest in and advise a new startup that had invented a fancy mesh network tracker to help you find and recover your stolen bicycle. The technology was well-executed. When I asked the founders, “Who are your competitors?” they proudly replied they had no competitors. They were so focused on their solution that they failed to see the obvious: Their actual competitor was an old fashioned $40 U-Lock, backed by a company who stands behind their product with...
Strategy Overview - How to Think About Your Website
Crisis Is an Opportunity to Wake Up and Improve
Is a Website Important in the Modern World of AI and Apps?
Write Content that Attracts Search Traffic and Generates Leads
Your Website Should Be a Revenue Generating Machine
What is the lifetime value of a customer? How much is one new contact/lead worth? What percent of your visitors contact you? Does it makes sense that 99 out of every 100 visitors bounces instead of contacting you? Your website is the critical last step of your marketing funnel, let's make sure it works!