Social Media is a low cost way of acquiring new customers and improving retention. Just one post per week can deliver positive results with minimal time/cost investment. And depending on your marketing strategy, some businesses may even benefit from investing in a more intentional strategy that develops a unique voice and then uses the viral nature of Social Media to provoke sharing to expand brand awareness to friends of friends that visit the website and become new customers. We provide the creative services that will help you determine which platforms are best suited for your target audience, brainstorm creative ideas for communicating with your market, develop an engaging and unique voice and communication strategy, and standardize your visual style.

Starting At

$2500

How it Works

Strategy

We help you develop a Social Media strategy that aligns with your overall company goals, brand, audience and budget, with a voice that is delightful and provokes sharing and action. We figure out which platforms will provide you the best results and develop a plan for targeting each audience differently. Then based on your budget we recommend the right level of investment to help you reach your goals.

Creative Brainstorming & Ideation

In a world filled with content, you risk being ignored unless you can find a unique voice and communication strategy. That's not easy. But if you don't do the hard work, your best efforts will go wasted with little engagement. We offer the creative services to give your social media a unique and special voice that is the right mix of irony, humor, education, sophistication that is right for your audience. Your social media needs to cut through the noise. And it needs to be delightful enough that it consistently inspires sharing.

Content creation

Based on the established brand personality and strategy for each platform, we will help you create a content strategy that engages existing and new followers in creative ways. We will provide you a comprehensive plan and guide so your team can manage your social media profiles, this will including the critical voice and "feel" of your posts, suggested topics, visual templates to utilize, and the best formats adapted to each platform. This empowers your team to interact on a daily or weekly basis. If you need regular help with content creation, writing, or design we can establish a retainer that matches your audience and budget needs.

Drive Engagement

Social Media is a waste of time if it doesn't engage interaction. Even if you pay for followers or influencers to promote your product/service (not recommended), if the content itself isn't delightful, it will have low engagement, and your account will be penalized by the algorithms. The only sustainable and useful strategy for Social Media, to break through the noise and drive engagement, is finding a unique voice and owning that space with a unique mix of content that delights.

Which Social Media is Right For You

Social Media is often over-hyped, because what may work for a large international brand will not be cost effective for a local business. Plus, not every platform is right for every business. For example, if you sell industrial cleaning supplies, the majority of your customers may not be Twitter users, so it makes no sense building a presence on that platform.

We can help you determine the best platforms where your customers spend their time, so that you can get the best ROI for your efforts.

Brand Personality

Once you start communicating with your customers publicly you will need to develop a brand personality that resonates with your customers. This personality is reflected in the types of things you talk about, the articles you link to, the images you share, your way of speaking, and your sense of humor. Smart companies understand the different audiences on each Social Media platform. For example, Wendys, has opted for respectful upbeat tone on Facebook, while embracing a sarcastic snarky tone on Twitter (it works for them).

We can help you develop an appropriate brand personality and then use that tone when selecting the content and wording of your posts.

Content Management

Every Social Media strategy requires sharing great content that delightfully engages your audience and encourages sharing. Your content cannot be solely self- promotional, it must genuinely be relevant and useful to your followers. That means it will include a mix of interesting company news, insights and useful tips from your own blogs, but it should also interact with the broader world, current events, industry news, trends, etc.

We will help you find the best mix of content to share, so that your Social Media channels are fresh and engaging, and so they accomplish your goals.

Expanding Followers

Having a high follower count (relative to your industry competitors) is usually a sign that people have confidence in your business and brand. A lot of businesses use paid services to boost follower count so that at first glance it looks like they are popular. But generally these sorts of tricks will hurt you in the long run because the public can often tell you are following more people than follow you (which looks spammy). Plus if they aren’t genuine fans of your business, they aren’t interacting with your content, which will lower your metrics.

Instead, it’s better to pursue a more honest strategy that focuses on great content and consistent interaction with your customers and other influencers. Over time, your content will be re-shared by influencers and if it’s genuinely great content you will develop a solid base of followers.