Creative Marketing Campaigns Online Ads

Good SEO can take time and there will always be fierce competition. But if you have the budget and need quick results, engaging online ads let you target specific demographics and instantly drive a lot of traffic to your website. We provide the creative services to help you strategize, write and design engaging and effective advertising campaigns that catch people's attention with the right mix of humor, irony, sophistication that is right for your brand. We also optimize the landing pages on your website to make sure you get the best ROI from your budget so that after paying for traffic they actually convert into customers.

Starting At

$2500

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How it Works

Research

We learn about your business and customers in order to understand where and how to engage the attention of leads at every stage of the “buyer’s journey”, what is appealing to them, what they are searching for, what motivates them to make a decision, and what information will help them overcome their objections.

Brainstorming

Think "Mad Men" and the marketing campaigns that are actually fun and viral! Based on your audience, brand, goals and budget we will brainstorm the most engaging offerings and creative voice that will grab people's attention and make you stand out from competitors.

Design Campaign

We then help you write and design super creative text or visual ads along with conversion optimized landing pages for each campaign, so that when people arrive on your website they don't bounce but actually find what you promised them.

Optimization and Pivoting

We’ll work with your team to respond to the data you collect and suggest adjustments to the ads and landing pages to increase CTR (click-through-rate) of the ads and conversions once they arrive on the landing page. Small changes to optimize your website can increase your conversion rates by a few percentage points, but an increase of 1% to 2% represents a doubling your marketing budget and halving your cost of acquisition.

We Love Questions

What are Online Ads?

Online Ads are text or image based ads that appear at the top of search engine results (e.g. Google), on social media feeds (e.g. Facebook, Instagram), or on relevant private websites that get paid for displaying ads (e.g. blogs). Choosing the right type of ad and advertising location depends on the type of product or service you sell and your target audience.

Campaign Demographics

Good online advertising requires research to figure out how to target potential buyers at every stage of their “buyer’s journey”. There are five stages of a customer buying cycle: 1) Awareness, 2) Consideration, 3) Intent, 4) Purchase, and 5) Repurchase. Your campaign may need to target each of those stages differently with customized language and landing pages. If customers are just searching for generic information, you may want to offer them a guide. But if they are searching for a specific brand and model, they are closer to the purchase stage and are ready to respond to special offers.

Customer Acquisition Costs

One of the basic principles of smart marketing is understanding the Lifetime Value of a Customer (LVC). If you charge $10/mo for your service, and an average customer remains loyal for 3.3 years, your LVC is around $400 (this could be higher if you frequently upsell other services).

Once you accurately know the LVC you can safely determine the maximum you can spend to acquire new customers. If your ad campaign averages $2 CPC (cost per click) and you have a 1% final conversion rate, that means you must drive 100 customers to your site to make a sale. Your Customer Acquisition Cost (CAC) is $200 in this scenario, far below the LVC, and therefore is a good investment.

But if your conversion rate is less than 0.5% then you need to figure out how to find cheaper advertising methods and/or improve your conversion rates. Improving conversion rates can have immense impact on your ROI.

Improve Conversion Rates

The cost for ads varies widely based on a variety of factors, including competition for specific keywords and demographics, locations, time of day, etc, as well as the CTR (Click through Rate) of your ad. An ad network has limited space to display ads, so CPC (Cost Per Click) of an ad that only gets one click for every 1000 impressions should cost 10x more than an ad that is clicked once every 100 impressions.

The only way to know which ads will perform well is to test different ad wording and image combinations, and then only keep the ads with the highest CTR.

But CTR is only the first step to conversion rates. Once potential customers click through to your landing page, you need to funnel them to your conversion goals. If they quickly leave your site without doing anything, you’ve just paid them to “bounce”. This normally happens if the landing page didn’t provide them the information they expected or it didn’t have a compelling call to action. This is why it is imperative that you improve your landing pages with better wording, imagery, value propositions, and calls to action that match your specific ad campaign. This can dramatically lower your bounce rate and increase your conversion rates.

It’s important to improve your landing pages with better wording, imagery, value propositions, and calls to action that match your specific ad campaign. This can dramatically lower your bounce rate and increase your conversion rates.

Data-Driven, Monthly Reports

You care about one thing: do your online ads provide ROI (Return on Investment). If new business profit exceeds spending, it’s a no brainer to increase investment, e.g. it’s worth spending $1000 to make $2000.

We provide the creative services to make sure your campaigns are engaging, but you or a consultant will need to be sure to track the spending and conversion data carefully to help you understand what is working and what needs to pivot, and then we will work with your data management team to make creative adjustments.